Google Global Brand Lead, Next Billion Users in Mountain View, California
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Next Billion Users is looking for an experienced and dynamic marketer, with outstanding strategic skills, and strong creative sensibility to help lead our brand efforts at a global and cross-functional level.
In this role, you'll conceive and execute breakthrough ideas that will have as much impact in the development of brand strategy as Google's products have in technology. You are a strategic thinker and change agent who thrives jumping in feet first to solve challenging problems by always focusing on the user. You are a collaborative brand planner with a great portfolio of previous clients and also a healthy skepticism of traditional marketing mores. Someone who's looking to the future, who can help build and communicate technology in a way everyone can understand. In addition, you will be expected to be a doer as well as a thinker, who does not settle for the expected and conventional, but works to push ideas beyond the norm.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
- Support the shaping and development of the vision and strategy for new apps.
- Develop and action brand marketing campaigns on a global scale, working closely with creative agencies and the Go-To-Market teams.
- Collaborate with teams to ensure all aspects of marketing communications are on brand, focused on the user, and employ best practices.
- Refine and enforce the brand equity.
- Manage the process aimed at effectively collaborating with 3rd parties in marketing materials.
- BA/BS degree or equivalent practical experience.
- 10 years of experience in brand strategy/management and consumer technology marketing within a multinational company.
- Experience in launching and developing brands using traditional and digital media, closely working with brand/creative agencies to develop global campaigns.
- Understanding of the technology, entertainment and mobile industries.
- Excellent communication skills with the ability to comfortably interface with all levels of management.
- Ability to speak and write in English fluently and idiomatically.
At Google, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other company location. Google is not responsible for any fees related to unsolicited resumes.