Intuit Staff Business Data Analyst - Online Marketing in Mountain View, California

Description

 

Come join Intuit as a Staff Analyst in the Data Analytics & Science team.  We are looking for creative problem solvers with a passion to deliver advanced data-driven solutions.  This position works alongside marketers and agency partners to drive business results using data for optimization and insights.

 

The Small Business Data Analytics & Science team drives user growth and retention using product insights and marketing channel optimization for the Small Business Group (i.e. Intuit QuickBooks).  We are an exciting, growing and fun team that works with industry-leading analytics tools, techniques and best practices.

 

We are seeking a Staff Analyst who will partner with our Online Advertising team and drive the profitable growth of our advertising channels using data-driven tactics. As a senior member of the analytics team, the successful candidate will have a strong track record of combining advanced analytics skills and knowledge of marketing channels to optimize our acquisition campaigns.

 

Responsibilities:

 

  • Provide thought leadership as the subject matter expert on online advertising analytics; work directly with Paid Search, Display, Paid Social and Affiliate marketing teams, and technical/data specialists to create and execute marketing strategies

  • Conceptualize and lead sophisticated attribution and incrementally studies leveraging large scale (granular) advertising data

  • Provide the leadership team with insights regarding marketing campaign effectiveness by measuring return on ad spend (and other success metrics); lead discussions of metrics derived from statistical analyses

Qualifications

 

  • 7+ years of experience in generating and presenting insights from marketing data; experience in advanced online advertising analytics and optimization a plus

  • Experience with multi-channel analytics and multi-touch attribution a plus

  • Advanced SQL skills to perform data segmentation and aggregation from scratch; experience working with granular web clickstream data a plus

  • Knowledge of programming languages and stats packages (e.g. python, R); comfortable running multiple regression analyses

  • Knowledge of online advertising platforms (e.g. Google AdWords, DoubleClick) and processes

  • Outstanding communication skills with the ability to influence decision makers and build consensus with teams

  • Master’s degree in a quantitative field

EOE AA M/F/Vet/Disability