Stryker Director of Marketing (Upstream) in San Jose, California
Requisition ID 21566BR
Job Title Director of Marketing (Upstream)
Group MedSurg and Neurotech
Business Unit Communications
Business Function Marketing
Country United States
City San Jose
Employment Category Full Time
Percent Travel Required Up to 70%
Stryker is one of the world’s leading medical technology companies and together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives. Stryker products and services are available in over 100 countries. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Job Description / Information
The Director of Marketing (Upstream) is responsible for building a competitive portfolio strategy and establishing the strategic roadmap that will drive growth for the Stryker Endoscopy Business Unit. This position requires a seasoned leader who is confident and capable of leading his/her marketing team along with cross functional teams in the new product development process. This individual must be strategic and executionally focused. He/she must able be able to create insight-driven strategies, be execution oriented, and work effectively with others to deliver against the customers’ needs. This position is very visible at all levels and this individual will be called upon to create and justify her/his ideas within the team, peers and senior management. This individual will be held accountable for establishing trust and credibility within the Business Unit, across the Division, and with external stakeholders.
Director of Global Strategic Marketing Key Responsibilities:
Develop a deep understanding of customer needs, market trends, technology trends, identification and assessment of significant growth opportunities, and create strategies that deliver profitable market share.
Identify and execute market research activities to drive business platform/portfolio decisions
Analyze qualitative and quantitative market data in order to identify trends in the market and thereby, translate these trends into business opportunities and actions.
Identify and pursue incremental growth opportunities (new markets, new channels, regional opportunities, tech uses, etc.) outside and within the existing portfolio
Create 5 year strategic growth plans and a robust global product roadmap
Translate the business goals to strategic plans that will drive revenues and exceed financial performance expectations worldwide.
Identify and predict strategic competitive plays and market positioning.
Map out competitive strategy and develop/execute strategy to advance the business
Bring a creative and innovative approach to one’s work to differentiate company products from competitors in the marketplace
Conduct opportunity modeling of new technology platforms including cannibalization / obsolescence of existing products
Create a relevant and differentiating global value proposition
Identify strategic positioning of product platform
Identify immediate, midterm and long term product gaps within the portfolio and provide solutions to fill the gaps
Ensure product strategies are continuously aligned with global customer needs
New Product Development & Portfolio Management
Provide coaching, mentoring and clear strategic direction/leadership to the Global Strategic Marketing Team
Develop, implement, and manage new front end processes to accelerate innovation
Provide commercial direction to R&D regarding early stage technology platforms
Manage the strategic development of new products through the Product Development Process
Create a portfolio management process that allows the company to analyze and manage the total investment portfolio
Develop consistent approaches to project proposals, market models, metrics (ROIs, NPVs) and market assumptions to enable strategic discussions and informed decisions
Drives VOC/VOS, business case, global positioning, customer requirement needs.
Engage/collaborate with Regional Marketing on product launch strategy.
Leads cross-functional team to ensure resource allocations and focus consistent with the needs of the business
Work with product and Regional Marketing to develop a model to validate products
Provide routine, timely updates to Regional Marketing during the NPD process as new market information becomes available
Collaborate with the U.S. / EU / AP and other regions to ensure there is visibility and financial ownership for new products in development
Proactively identify M&A opportunities to support the growth objectives of the business.
Work with other functional groups to assess opportunities and perform due diligence to validate opportunities.
Knowledge, Skills, Experience and Characteristics:
10 years of Medical Device Sales and Marketing experience; Endoscopic Visualization Market preferred
Medical Device Sales and/or Marketing experience with capital equipment preferred
3 years strategic marketing experience in medical device marketing; Downstream marketing experience a plus
Experience with demonstrated ability to effectively identify and develop a product portfolio and technology strategy which will drive accelerated product adoption and growth
Understanding of the global medical device market through outside the U.S. work experience a strong advantage
Ability to translate strategies into specific objectives and action plans
Able to drive performance and consistently deliver on commitments
Collaborative team player who can build and foster relationships cross functionally
Ability to analyze complex data and identify key trends, opportunities and risks
Exceptional communication and presentation skills
Energetic, innovative thinker who can navigate and manage considerable change
Self-initiated and not afraid to drive their ideas; passionate & dynamic
Risk taker, pushes boundaries but can operate effectively within existing systems and procedures
Bachelor’s degree, MBA preferred
Minimum of 10 years sales and/or marketing experience in the medical device healthcare market
Minimum of 5 years of experience in managing direct reports
All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.
Stryker is an EO employer – M/F/Veteran/Disability