Intel Media Engagement and Communications Manager in Santa Clara, California
Are you a technology communications professional looking for an opportunity to drive creative programs that impact the biggest business groups at Intel? Do you love the idea of working with press and landing stories that highlight the latest consumer tech devices and hot new trends like AI, gaming and eSports? What about helping people understand why Intel is so far ahead of the competition? We are looking for a motivated professional to join the Global Communications organization to support storytelling and influencer work across multiple Intel product lines. This self-starter should have extensive experience working with press, not to mention a passion for technology, communications strategy and storytelling. This role will engage with a diverse mix of colleagues across the Global Marketing and Communications organizations, as well as senior level business stakeholders, so executive presence and the ability to work well in a matrixed organization is a must.
Actively participate in the creation of integrated communications campaigns that highlight Intel's value and differentiation across tech enthusiast, commercial and consumer audiences.
Proactively define and deliver a robust pipeline of globally relevant storylines that bring the application of Intel technologies and products to life, positioning Intel as an innovator that is changing the world for the better.
Bring in external perspective and trends to help shape relevant storylines
Develop and drive quick twitch engagement ideas to insert Intel into timely and relevant news cycles.
Effectively partner across the Global Marketing and Communications group including social, corporate, analyst and marketing teams, to develop and deliver well rounded programs that yield maximum results.
Effectively liaise with Intel business groups to understand and translate business goals into strategic PR and thought leadership programs that can be executed both directly and via 3rd parties e.g., agencies, partners, etc.
Regularly report out on results, learnings and opportunities for continuous program improvement.
Bachelor's degree in journalism, public relations, communications or related field.
A minimum of 5 years of experience in product and/or technology Public Relations (PR) experience in semiconductors or consumer electronics environment.
Additional Profile Characteristics Preferred
Ability to think strategically and ensure relevancy by "connecting-the-dots" and effectively map Intel's business objectives to conversations in the marketplace.
Highly interested and having the ability to work with technical content and able to translate that into engaging storylines.
Must have or demonstrate the ability to develop strong relationships with technology, business and consumer reporters, bloggers and new influencers who cover and closely follow the personal computing space.
Be well-versed on the current traditional and social media environment as it relates to Intel's business as well as the broader industry.
Previous experience and the ability to be a confident and capable spokesperson with track record of applying sound judgement.
Customer and team oriented.
Ability to build strong relationships and can successfully partner with peers across Intel and partner companies.
Solid written and verbal communication skills and can craft and deliver key messages to a variety of audiences.
Is adept at translating technical topics into easy-to-understand and relevant language.
Able to identify and leverage opportunities - both long term and quick twitch - to advance the company's communications objectives in creative, memorable ways that utilizes a variety of media vehicles social media, traditional media, broadcast, etc.
Results driven. Thrives on hard work and consistent challenge.
Proven ability to be hands-on and strategic able to execute plans as well as help develop strategy and work across multiple product lines.
Inside this Business Group
Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide
US, Arizona, Phoenix;US, California, Folsom;US, Oregon, Hillsboro
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